ZANTAC 360 – OLD

PACKAGE DESIGN REFRESH​ | SANOFI CONSUMER HEALTHCARE

With a new formulation and name change, Sanofi took this opportunity to refresh their Zantac packaging to make it more proprietary and protect their trade dress. In support of this goal, LAM both embraced and reinterpreted key equities, including the shield, logo and rich blue brand color. We optimized and activated the shield to be an ownable icon that contains the RTB. The silver and gold are premium and efficacious colors that bring spirit to the packaging while differentiating the strengths.​