WHIMZEES

ALL-NATURAL DENTAL DOG TREATS GLOBAL PACKAGE REFRESH | WELLPET

All of us at LAM are dog lovers so we were thrilled to work on the global packaging refresh of Whimzees daily dental dog treats which are made with the highest-quality, all-natural ingredients. LAM refreshed the brand identity to be horizontal with a whimsical flared “Z” tail and a brighter green color palette. Hero product photography showcases the fun shapes of the treats and product benefits are clearly communicated to build customer confidence. The addition of bright color bands indicate the treat size and count to help differentiate SKU’s. Our refreshed packaging maintains the happiness and humor that makes Whimzees so special!