THE ORIGINAL SUPER GLUE

BRAND IDENTITY & PACKAGE REDESIGN | PACER TECHNOLOGY

To strengthen The Original Super Glue’s brand recognition and improve navigation at shelf, Pacer Technology challenged LAM to revitalize the master brand logo, the distinctive asset of the iconic car and simplify the packaging architecture across 10 product categories, multiple sub-brands and 200+ products. Our redesign introduced a bold word mark with a stylized icon of a heavy-duty truck to convey the brand’s strength and power. We leveraged the equity yellow and introduced an intuitive color segmentation system to organize claims effectively. The result is a modernization of the TOSG brand that’s instantly recognizable.