TEREX CRANES GLOBAL BRAND CAMPAIGN

BRAND POSITIONING RESTAGE | TEREX CORPORATION

LAM partnered with Terex to create the ‘Delivering Success’ campaign, supporting a principal brand positioning tenet. Our scope of work included conceiving the core visual that personifies the Terex team experience punctuated by the key words “Experience,” “Speed” and “Results.” This visual element was integrated across marketing materials including advertising, brochures, web, product spec sheets, etc. We also developed a series of new Terex crane brochures focusing communication on a financing message. All campaign copywriting was developed by LAM as well.