STORI HARD SELTZER
BRAND INVENTION | BEVSOURCE
To tap into the supersonic annual 130% growth rate of the hard seltzer category, BevSource partnered with LAM to invent an exclusive brand for a national convenience store chain targeting Gen Z’ers and Millennials. With little more than a business plan, LAM invented STORI hard seltzers based on the idea that everyone has a unique and special “story” to tell. LAM created a bold and spirited logo accented with seltzer bubbles and the tagline “Live your Stori.” A clean and refreshing white pallet allows for color-coded flavor waves to anchor the design and create shelf standout in a crowded category. That’s our STORI!