SPRAY & FORGET

BRAND IDENTITY & PACKAGE REVITALIZATION | WM BARR

WM Barr was looking to refresh the visual expression of their Spray & Forget packaging portfolio and expand into the fabric sanitizer category. LAM reimagined the brand identity to simplify the existing image of a house to just a roof while introducing a bold letterform to modernize & strengthen the brand presence. The dynamic packaging architecture leverages a powerful spray graphic that reinforces the Spray & Forget name and promotes the product’s efficacy. The vibrant use of yellow disrupts the category while silver accents support the brand’s premium positioning.