SPINBRUSH PACKAGE REDESIGN

PACKAGING REDESIGN | CHURCH AND DWIGHT

To create desire for Spinbrush, C&D wanted to come to life on shelf in a whole new way — featuring product upgrades, recyclable cartons, and a new personality. This included re-emerging as a stand-alone brand no longer living under the Arm & Hammer banner. LAM reinvented the Spinbrush brand identity and packaging graphics giving it a dynamic and happy feeling! Our new logo suggests spinning efficacy and a smile. A distinctive graphic spotlights the spinning brush heads. Striking product photography and engaging details invites discovery, e.g., soft-touch finish, embossed details and messaging that asks “Are you ready? Let’s get spinning.”