BRAND IDENTITY & PACKAGE REVITALIZATION | BETTER BEING CO.
With its roots in Utah, Solaray vitamins have helped people “Live Brighter” by leveraging the power of clean ingredients from nature. LAM was challenged to revitalize the brand’s visual identity while giving a nod to its 50-year heritage. Our hand lettered Solaray wordmark paired with a simplified rainbow graphic conveys a retro sensibility. The packaging architecture leverages a silhouette of Utah’s iconic Sun Dial Peak in the Rocky Mountains and creates a powerful billboard at shelf. A soothing color system and realistic ingredient illustrations help consumers shop and differentiate the 900+ products.