SCOTTS

SCOTTS LAWN & GARDEN TOOLS | CLAUSS

Scotts and Clauss formed a strategic partnership to create lawn & garden tools that supported a dual brand system. The tool line is master branded under the Scotts name while the cutting technology is branded ‘powered by Clauss technology.’ LAM developed the launch packaging to support this strategy. We leveraged the familiar Scotts visual equities and color palette and positioned the technology branded statement directly near the tools.