RESOLVE CARPET CLEANER
BRAND REFRESH | RECKITT
Given the changing competitive landscape, Resolve partnered with LAM to refresh the brand’s packaging system to optimize efficacy, improve modernity and overdrive branding. LAM’s design solution introduced a bold, arresting logo supported by a power-bar which highlighted claims and featured photography to demonstrate product usage. LAM adapted the approved design system across all product formats and NPDs to ensure unification across the line and establish effective brand blocking in the crowded household cleaning aisle!