REPHRESH

POSITIONING & PACKAGE UPDATE​ | CHURCH & DWIGHT​

LAM and C&D journeyed together to optimize the RepHresh brand positioning and update its packaging. This included pre-design discovery, mining for consumer insights and exploring a wide range of brand positioning and package design options. We learned what appealed most to women was gaining balance and control of their vaginal health to feel like themselves again. They perceived RepHresh as a trusted, authoritative, and knowledgeable brand, backed by science. This insight led to an evolutionary packaging refresh solution that reinforced the brand’s efficacious heritage while imbuing a more modern and feminine style. ​