PACKAGE REFRESH | PANERA BREAD
To elevate Panera Bread in grocery, we reimagined packaging graphics by leaning into the brand’s guiding principles: craveable, authentic and chef-crafted. Our key challenge was to help consumers find and easily shop the brand across multiple categories and aisles. We enlarged the Panera Bread wordmark to optimize brand presence at shelf, and introduced photography that celebrates ingredients and captures the beauty and goodness of the food. Color selections are uplifting, fonts add personality and claims reinforce the brand’s clean ingredient profile. The result – Panera Bread’s CPG business continues to grow and expand.