OSCAR MAYER DELI FRESH HEAT & EAT

LINE EXTENSION | KRAFT HEINZ

To meet consumers’ desire for a great tasting and convenient lunch, Oscar Mayer expanded into the indulgent ready-to-eat lunch solutions category by launching a line of “Heat & Eat” hot sandwich kits. Our bold and approachable design system features mouthwatering photography of the entire 6” sub just out of the oven! The background image of the deli paper creates an authentic deli spirit for the brand and reinforces the high quality of the fresh meats. And a vibrant golden yellow banner with simple color bands for the sandwich names aligns the family and creates a branding billboard on shelf.