ORRINGTON FARMS

PACKAGE DESIGN | KENT PRECISION FOODS

To strengthen Orrington Farms’ market share and shelf presence in a highly competitive retail environment, Kent Foods challenged LAM to develop a new package design system for its line of concentrated broth bases. Building on research findings and consumer insights, LAM refreshed the brand’s look and feel by updating the logo and creating a bold, flavor-forward visual identity. Mouthwatering food imagery and streamlined communication quickly tells the story of BIG FLAVOR packed into a small package. Our design system was extended across the entire line of concentrated broth bases including chicken, vegetable and ham.