MIO SPORTS NUTRITION POWDERED BEVERAGES

NEW PRODUCT INTRO | KRAFT HEINZ

MiO is entering the sports nutrition powdered beverages market, appealing to teens and their parents seeking enhanced benefits like protein, energy, and vitamins. Known for its liquid concentrate bottles, MiO’s new powders replenish what’s lost during workouts. LAM’s design solution uses the iconic M logo as a foundation and introduces an abstract expression of the key benefit to differentiate each product. Our packaging features a matte black background with high gloss varnish for the fruit imagery, logo, and flavor color bands, delivering a cool, modern feel.