LYSOL PARTNERSHIP

BRAND ACTIVATION | RECKITT BENCKISER

As an official brand activation agency partner of RB, LAM was challenged to develop a series of four core visuals each supporting a key brand initiative for one of America’s most trusted brands. LAM’s creative solutions helped Lysol expand its business franchise by targeting new moms as well as introducing a suite of new products specifically targeted at protecting families throughout the home including the kitchen, bathroom and laundry. While all the programs leverage key brand equities, each of the assignments required its own communication strategy, “big idea,” core visual creative and brand activation adaptation. The 28 year Lysol + LAM partnership continues to grow with every Lysol success!