LYSOL BRAND NEW DAY

PACKAGE REFRESH | RECKITT

Discover a Brand New Day!

Lysol, one of America’s most iconic brands, partnered with LAM to relaunch its Brand New Day line of disinfectant products to target millennials and broaden its consumer base. According to research, millennials desire an elevated and sensorial cleaning experience. LAM’s package solution reimagined the power of Lysol by creating a bold, fragrance-first design with uber scent cues while leveraging the brand’s germ-kill equities. Tested with current consumers and millennials, our new package design achieved an outstanding +52% purchase intent!