KUSH HERBAL WRAPS
BRAND REINVENTION, VISUAL ID & ACTIVATION | DURFORT HOLDINGS
KUSH, a leading manufacturer of hemp-based herbal wraps, rolling papers and cones, was facing increased competitive threats. KUSH needed to take its branding to the next level and chose LAM as their brand partner to create a new and distinctive positioning. Our solution…a total brand reinvention! We created an aspirational lifestyle brand positioning and visualization anchored by a “super chill” tagline, LIVIN’ KUSH. The campaign leans into a bold color pallet, strong lifestyle imagery and introduces an “ownable” brand language. We then extended the program to digital media, and outdoor and in-store consumer touchpoints.