GOOF OFF
GOOF OFF
GOOF OFF
GOOF OFF
GOOF OFF
GOOF OFF

GOOF OFF

BRAND REVITALIZATION | WM BARR

LAM redesigned the Goof Off brand identity and packaging system as part of a larger strategy to appeal to new users and expand distribution. The packaging solution was anchored by the bold new logo that integrates the brand’s key RTB and a design architecture that significantly improves shelf impact and sub-line segmentation. The new look and feel was carried across an array of integrated marketing elements.