GERITOL

VISUAL IDENTITY & PACKAGE DESIGN | VESPYR BRANDS

A long trusted supplement brand for energy and high potency B-vitamins and Iron, Geritol was seeking a redesign that enhanced relevancy with a new generation of consumers.
The result was a modernized look and feel with increased shelf presence. The brandmark speaks to a multi-faceted life that celebrates the Geritol brand in an asset that helps to reinforce vitality throughout the day.