FLORAJEN

PACKAGE DESIGN | BRIDGES CONSUMER HEALTHCARE

Florajen, which competes in the highly competitive probiotic category, was looking to expand its base refrigerated platform to a new line of shelf stable products. The new design needed to leverage Florajen’s core equities while clearly differentiating from the base platform and category competitors. LAM’s solution embraces the brand’s vibrant magenta heritage while introducing a bullseye graphic in bold colors to differentiate product variants and communicate claims. The flowing letter forms and soft blended dots above the “j” create a fresh, modern identity and reinforce the brand’s ability to help restore your natural balance.