FINISH BRAND CAMPAIGN KEY VISUAL

RECKITT BENCKISER

RB’s Finish Quantum launched Skip The Rinse, a global campaign to help end wasteful dishwashing habits and conserve water. Continuing our long-standing partnership, the Finish team asked LAM to create a key visual to promote the message that everyone can save 20 gallons of water per wash by “skipping the rinse” before loading the dishwasher. Single-minded with a strong call-to-action, LAM’s key visual is the movement’s main creative asset and has been adapted across packaging, in-store, digital and TV media. ​

#SkipTheRinse​