FINISH ADDITIVES

FINISH ADDITIVES

PACKAGE SEGMENTATION | RECKITT BENCKISER

The Finish brand offers a great line of additives that optimize dishwasher cleaning results. The problem was most consumers didn’t understand the difference among SKUs at shelf. To resolve this shopping issue, LAM updated packaging to focus on improving product naming and key benefit communication. We also developed an icon system that further segmented products and clarified usage.