EARTH & EDEN​

E-COMMERCE BRAND INVENTION | FIRST QUALITY​

Partnering with FQ, LAM invented a premium, eco-friendly diaper brand, ‘Earth & Eden,’ for sale exclusively on Amazon. Our challenge was to develop a shipping carton to elevate the online shopping experience and offer an exciting unboxing at home. Unencumbered by standard retail category norms, our solution prioritizes visual storytelling over benefit communication to spark interest among well-informed millennial moms. The storybook-esque logo uses a dotted heart shape to contain the wordmark, bringing to life the brand’s ‘wrapped in the very best’ positioning. ​