DURACELL PORTABLE POWER STATIONS

NEW PRODUCT INTRO | DURACELL

From the #1 trusted battery brand, Duracell Portable Power Stations allow you to power laptops, mobile devices, and lighting that make life easier when you need power. The target for these products is a high-tech consumer looking for sleek and efficient products. Considering this mindset, LAM developed a sophisticated package design system that leverages Duracell brand equities and introduces striking photography to differentiate the 3 models. A streamlined aesthetic creates a premium presence for the brand and is supported by a series of simple icons that let users know how to stay connected.