DURACELL

BRAND ACTIVATION PROGRAM​ | DURACELL​

Recently, LAM assisted with the redesign of the Duracell packaging portfolio which provided the brand with a strong visual foundation and distinctive brand assets. We were then challenged to elevate their in-store & online brand activation by presenting Duracell as the iconic battery brand. To achieve this, we created a striking key visual that hammered home the brand’s lead benefit, “Power Boost Ingredients.” This was activated across a variety of consumer touchpoints including digital banners, POS, signage, & Amazon e-content. To create a holistic visual language across the entire portfolio, we extended the key visual to their premium line of batteries, Duracell Optimum.