Dulcolax GLOBAL BRAND REVITALIZATION

VIS-ID & PACKAGING | SANOFI

To strengthen Dulcolax’s global market share and improve its shelf presence, Sanofi challenged LAM to develop a distinctive visual identity and package design system to elevate, simplify & unify the brand. LAM’s solution leverages the Dulcolax equity green colors to create a powerful and fluid brand zone supported by a gentle wave that reinforces both the product’s efficacy and feeling of soothing relief. The yin-yang icon was set free from the logo and reimagined as a dimensionalized distinct asset to convey balance & efficacy and now becomes a central pillar of the brand visualization.