Dimetapp

PACKAGING​ | FOUNDATION CONSUMER HEALTHCARE​

To help Dimetapp disrupt the children’s medicine category and invite millennial moms into the franchise, FCH partnered with LAM to refresh the outdated brand identity and packaging graphics. Our solution broke with conventions to better convey the Dimetapp story and stand apart from a ‘me too’ set of competitors. Key differentiating elements include the approachable logo, the vibrant color purple and the smiling character (Grapey) who’s ready for the great tasting, dripping Dimetapp liquid. This revolutionary approach cues optimism and wellness, and emotionally connects with moms.​