CYSTEX

PACKAGING REFRESH | BRIDGES CONSUMER HEALTHCARE

The Cystex brand supports Urinary Tract Health, targeting women of all ages. Our updated packaging unifies the line and improves SKU differentiation, making it easier to shop and find at shelf. We leveraged the brand’s equity colors, retaining white to create a powerful brand zone. To delineate SKUs, a silver band system was introduced to communicate the product names and colors differentiate product benefits. Cranberry imagery was retained as a nod to urinary tract relief, and copy was streamlined to reduce clutter and confusion.