CERTAIN DRI

PACKAGING & BRAND IDENTITY REDESIGN | BRIDGES CONSUMER HEALTHCARE​

Certain Dri is the #1 doctor-recommended clinical antiperspirant for patients suffering from excessive sweating. BCH partnered with LAM to update the brand identity & packaging graphics to establish an easier-to-shop packaging architecture. Our new design system embraces brand equities to remain recognizable while improving portfolio navigation. We reimagined the logo to look more modern and established a color-coding system to differentiate the product segments: Everyday, Prescription and Extra Strength. The shield icon was introduced to reinforce the brand’s trusted protection over time.​