CAPTAIN JACK’S

BRAND ACTIVATION | BONIDE PRODUCTS

Captain Jack’s, a leader in natural gardening, wanted to take its weed & insect control products from Garden Centers to Home Centers and asked LAM to develop an end-to-end national brand activation program. Our big idea was to create a campaign to bring the Captain to life and activate the brand at retail and online. LAM created the brand story, updated the Captain Jack character and developed the brand tagline “Protect your Oasis.” Additionally, we reimagined the website and created a toolbox of national and account specific elements including digital banners, product videos, POS and brand guidelines.