Buddy Fruits

BRAND REVITALIZATION ​| ANDROS FOODS​

Buddy Fruits competes in the fruit pouch segment. With limited distribution and low awareness, it struggled to command attention at shelf. To unlock the brand’s potential, Andros partnered with LAM to refresh packaging. Our solution strengthens the brand identity and establishes a more exciting and shoppable pack system. We created a more proprietary and engaging logo by personifying the ‘U’ in Buddy, bringing a wink and smile. We also reinterpreted the brand’s mascot to make it more endearing. To reinforce flavor, we illustrated fruit and veggie pieces that dance atop the pouches. The overall vibe is happy and healthy. ​