AIRBORNE BRAND STEWARDSHIP
PACKAGE REFRESH & NATURE INSPIRED LINE EXTENSION | RECKITT
Airborne partnered with LAM to revitalize packaging for the #1 immunity support brand and introduce a new line of nature-inspired products. LAM first created an arresting visual identity and design architecture for the base portfolio across multiple product forms that captured the brand’s unique, quirky, and charming personality and featured an ownable icon to visually celebrate the brand’s “Crafted Blend” positioning. LAM then leveraged the master brand equities across the new nature-inspired line. LAM’s solution introduced organic textures and imagery to promote natural cues while soothing colors heroed the key ingredient of each SKU including Turmeric, Elderberry and Honey Lemon. The new design system unified and extended the portfolio, improved shopability, and refreshed the iconic spirit of the brand.