BIC EASY RINSE

NEW PRODUCT LAUNCH | BIC USA

BIC partnered with LAM to create breakthrough packaging for a new line of razors called BIC EasyRinse. Our challenge was to showcase the brand’s patented anti-clog technology by visualizing water flow through blades in a way that consumers would intuitively understand, without requiring them to read claims. The packaging system also needed to differentiate between women’s and men’s disposable and refillable razors and communicate in dual language. Additionally, it was important that razors be visible in blister packaging to convey value. The result – breakthrough razor technology that consumers are sure to understand…and love!