ALBOLENE

PACKAGE REVITALIZATION | BRIDGES CONSUMER HEALTHCARE

Say hello to the best kept secret in skincare! For over a century, Albolene has gently cleansed and moisturized generations of faces, keeping complexions healthy and youthful looking. This strong legacy brand with loyal users was struggling to keep pace in the crowded retail market. Bridges turned to LAM to create a fresh, modern design aesthetic for all new Albolene products targeted at a younger more expressive consumer segment. Our revolutionary design features a fluid background in varying hues of soothing teal to reinforce the product’s gentle attributes. The logo was also reimagined using a timeless font that speaks directly to the millennial target.