ARM & HAMMER TOOTHPASTE

PACKAGING REFRESH | CHURCH AND DWIGHT

LAM partnered with C&D to update packaging for their Arm & Hammer Toothpaste line. As A&H is “THE” baking soda brand, we wanted to lean into the brand’s heritage while also modernizing graphics, improving SKU differentiation and communicating superiority. Our solution takes years off the brand and now appeals to younger consumers and current users alike. We also established a separate but familial look and feel for Complete Care.

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