ARM & HAMMER ODOR BLASTERS
LAUNDRY ADDITIVE PACKAGING | CHURCH & DWIGHT
Building on the success of Arm & Hammer Odor Blasters laundry detergent, Church & Dwight wanted to extend into laundry additives. To meet this objective, LAM designed packaging that elevates Odor Blasters from a variant to a sub-brand, enabling it to range over multiple products including scent boosters and dryer sheets. We retained the Odor Blasters logo and magenta color while reimagining the graphics to create a more ownable expression. As fragrance is the reason for using scent boosters, we created an evocative ribbon system featuring unique imagery and vibrant colors to facilitate shopping.