BRAND IDENTITY & PACKAGE REFRESH, LINE EXTENSIONS & KEY VISUALS | CHATTEM
LAM has long partnered with Sanofi/Chattem to develop packaging and key visuals for the ACT mouthwash brand. Initially we refreshed the brand identity and redesigned packaging for the Adult line to create a more efficacious and unified impression at shelf. With success in market, we continued as stewards of the brand, and have since guided many package design programs, including improving graphics for the Kids line as well as designing new labels for innovative product introductions. Our line extension work for products such as Dry Mouth, Advanced Care, Zero Alcohol and Braces Care leverages our established adult package design system while ensuring clear differentiation. We’ve also supported ACT by creating key visual work, which the brand has used online and across POS elements.