ACT BRAND ACTIVATION

BRAND ACTIVATION & PACKAGING PROGRAM | SANOFI

The ACT brand offers a wide range of products addressing specific oral care needs. To help consumers better understand the difference between product segments, LAM developed three single-minded core visuals, each featuring refreshed packaging graphics and proprietary icons to convey product-specific RTBs. The icons functioned as extractable devices that were used across media to activate the brand and harmonize visual communication. Our packaging solutions unified the brand while clearly segmenting each sub-line to improve shopability at shelf.