ABSORBINE JR PRO
NEW PRODUCT INTRO | BRIDGES CONSUMER HEALTHCARE
Absorbine Jr., a century-old legacy brand known for quality pain relief, tasked LAM to design packaging for its new PRO Strength premium line, featuring Lidocaine + Phenol, a unique double-strength solution. Our sleek design retains the logo and red color but switches to a striking vertical orientation. We departed from the brand’s classic green colorway and introduced a new matte black color palette along with the PRO sub-brand in brushed silver for a premium look. The distinct bold red bullseye at the bottom highlights the product’s key RTB.