PACKAGE DESIGN REFRESH | SANOFI
With the launch of Zantac 360°®, Sanofi took this opportunity to modernize packaging to improve both shelf visibility and product shopability. LAM achieved this by enhancing key brand equities including the logo and rich blue color. In addition, the shield was optimized to include the brand RTB and become a distinctive asset for the brand. The silver and gold colors clearly differentiate the product strengths and bring a premium spirit to the packaging. We also developed a Brand Key Visual and Money Back Guarantee seal for digital, TV and in-store activation.