PACKAGE DESIGN | SPECTRUM BRANDS
STP enjoys a strong legacy of international racing performance. LAM was tasked with creating a package design system for the brand’s fuel additives that communicates efficacy, modernity and delivers on the brand’s premium quality proposition. Our packaging solution introduced a bold metallic architectural panel to differentiate specific products with supporting icons to visualize claims. The design delivered high scores in consumer research and was enthusiastically embraced by retailers. The design system was extended across the entire line of 20+ variants and size offerings.