BRAND REDESIGN | FIRST QUALITY
As the bottled water category has become saturated with competitors, Pureau must now work even harder to gain attention. That’s why First Quality asked LAM to rethink the brand communication, identity and packaging graphics. Our visually arresting solution uses crisp and refreshing water imagery to reinforce the ultra-purified filtration process and to also create thirst-quenching taste appeal. The new, proprietary logo feels fresh and modern, and the interlinked water drop icon above it offers an ownable mnemonic device that helps consumers understand the taste and hydration benefits derived from electrolyte-enhanced water.