CORE VISUAL | RECKITT BENCKISER
To support the relaunch of Mucinex 12-Hour, RB asked LAM to create a hard-hitting core visual to re-establish the product as the “gold standard” for cough & cold treatment. Our objective was to communicate the products superior efficacy by challenging consumers to rethink their habit of taking medicine that lasts for only 4 hours. Our core visual boldly communicates Mucinex’s longevity and uses a time continuum that contrasts Mucinex’s 12 hour sustained relief against the need to redose 2 times with other products. Our work was adapted to shelf talkers, digital banners, website and TV tags.