MEGARED ADVANCED 4-IN-1
CORE VISUAL | RECKITT BENCKISER
Reckitt partnered with LAM to create a compelling core visual to launch MegaRed’s new Advanced sub-line, the brand’s strongest Omega-3 supplement that supports heart, joint, brain & eye health. To communicate the product’s superiority versus standard fish oil, we focused messaging on the 4-in-1 key benefit. Secondarily, we developed a visual mnemonic comparing 1 MegaRed softgel to 2 standard fish oil capsules which demonstrates the product’s concentrated potency. Our core visual was executed across launch materials including displays, digital & print collateral.