LYTELOOP

LyteLoop is a new data storage technology that moves data in an endless circulating loop. When we were approached by the hi-tech startup that invented this service, they needed a name, a tagline, a brand story and brand identity. Our solution both verbally and visually expresses the idea of infinite ‘storage in motion.’ We developed static and moving video versions of the logo (for website use) to bring the concept to life. The brand story, featured on the website and in corporate materials, explains a complex idea in a simple and easy to understand manner.