LINE EXTENSION | KRAFT HEINZ
Kraft Heinz created a new Lunchables subline to extend into breakfast. LAM’s challenge was to leverage recognizable brand equities while helping consumers understand this line is for morning meals. Our solution locks up the Lunchables logo with the “Brunchables” sub-brand name. We retained a bold use of equity yellow while vibrant color bands differentiate the variants. To create distinction from other Lunchables sublines, we introduced a playful sun illustration that conveys a sense of morning and showcases the food imagery.