INSTANT POT SAUCES
LINE EXTENSION | KRAFT HEINZ
Kraft Heinz recently entered the meal starter sauce category through a licensed agreement with Instant Pot. Our challenge was to create breakthrough packaging for a line of sauces to be branded Instant Pot. Our design solution features the existing Instant Pot brand identity and an engaging silhouette of a pressure cooker pot that serves as both a distinctive brand asset and a device to differentiate flavor varieties. Through use of vibrant colors, mouthwatering recipe-driven photography and stylized flavor name fonts, shopping for a favorite couldn’t be easier. This design appeals to all consumers interested in one pot cooking, particularly millennial consumers.