GOLD BOND ULTIMATE RADIANCE RENEWAL
LINE EXTENSION | SANOFI
Sanofi developed a new Gold Bond Ultimate line extension specifically formulated for the unique needs of women with darker skin tones who experience visibly dry skin. To support the launch of Radiance Renewal, LAM designed label graphics leveraging the established Ultimate pack system while introducing a colorful and iconic design language to convey the nourishing power of the ingredients. The brand decided to shift the bottle color from white to satin gold in order to differentiate this new line from the existing base line. The approved Gold Bond Ultimate system was applied to 2 additional SKUs, Overnight and Men’s Essentials.