FRANK’S REDHOT “FIRE UP SUMMER” PROMOTION
BRAND ACTIVATION | FRENCH'S FOOD COMPANY
LAM created the Frank’s “Fire Up Your Summer” promotion to activate the brand in-store and drive volume during the summer grilling season. LAM collaborated with the Frank’s team to create a branded sandwich recipe called “Franks RedHot Chicken Diablo,” reinforcing both the flavor and irreverence of the brand. Our core visual solution featured Ethel, the ever-popular brand spokesperson, who serves up the new recipe across all promotional elements, including in-store floor decals, shelf talkers and quarter-pallet displays. The promotion was extremely well received by major retail accounts.