FRANK’S REDHOT “FIRE UP SUMMER” PROMOTION
FRANK’S REDHOT “FIRE UP SUMMER” PROMOTION
FRANK’S REDHOT “FIRE UP SUMMER” PROMOTION
FRANK’S REDHOT “FIRE UP SUMMER” PROMOTION
FRANK’S REDHOT “FIRE UP SUMMER” PROMOTION
FRANK’S REDHOT “FIRE UP SUMMER” PROMOTION
FRANK’S REDHOT “FIRE UP SUMMER” PROMOTION

FRANK’S REDHOT “FIRE UP SUMMER” PROMOTION

BRAND ACTIVATION | FRENCH'S FOOD COMPANY

LAM created the Frank’s “Fire Up Your Summer” promotion to activate the brand in-store and drive volume during the summer grilling season. LAM collaborated with the Frank’s team to create a branded sandwich recipe called “Franks RedHot Chicken Diablo,” reinforcing both the flavor and irreverence of the brand. Our core visual solution featured Ethel, the ever-popular brand spokesperson, who serves up the new recipe across all promotional elements, including in-store floor decals, shelf talkers and quarter-pallet displays. The promotion was extremely well received by major retail accounts.